Web Development. Startups. London
Web development for startups in London that scales with your business
We help startups in London stand out. Clean code ships faster and scales further. We engineer web applications with modern stacks, including Next.js, React and TypeScript, so your product grows without the tech debt that slows your competitors down. Not just websites. Web applications that do real work.
Engineering, not just coding
Anyone can write code that works today. We write code that works in two years when your traffic has doubled and your team has tripled. We focus on architecture, type safety, testing, and the boring-but-critical decisions that separate a product from a prototype. Database design, API structure, deployment pipelines, error handling. The work that users never see but always feel.
The modern stack
Next.js, React, TypeScript, Tailwind CSS, PostgreSQL, Prisma, Vercel. We use the same tools the best engineering teams in the world use, not because they're trendy, but because they deliver the best results for our clients in performance, developer experience, and long-term maintainability. Your project won't be built on abandoned libraries or niche frameworks that nobody can maintain.
Performance is a feature
Speed directly impacts your revenue. A one-second delay in page load reduces conversions by 7%. We optimise at every layer: server-side rendering, image optimisation, code splitting, edge caching, and database query performance. Every project ships with Lighthouse scores we're proud of. Your users don't wait, and your search rankings benefit.
Built for startups
We understand the unique challenges facing startups, the competitive landscape, the audience expectations, and the operational realities that shape digital decisions. Our work is tailored to your industry's specific needs, not adapted from a generic template.
Why London
London is one of the most competitive business environments in the world. Our London studio creates digital experiences that cut through the noise, working with ambitious businesses across the capital who refuse to settle for generic.
Related work
Singapore market data
Singapore Startups website landscape
Tech stack breakdown
Common issues we see
- Missing Open Graph and structured data for SEO
- No clear conversion funnel or CTA hierarchy
- Inconsistent brand application across pages
- Poor loading performance from unoptimised hero images
- Accessibility basics overlooked, missing alt text and contrast ratios
Our analysis
Singapore's startup ecosystem ships fast, and it shows. Most early-stage sites prioritise launch speed over performance, leaving significant SEO and conversion value on the table. The gap between well-funded Series A+ companies and bootstrapped startups is widening, those investing in proper web infrastructure early are capturing disproportionate organic traffic.
Based on our audit of 134 startups websites in Singapore. Last updated February 2026.
What's included
Everything you need, nothing you don't
Web Applications
Complex, interactive products including dashboards, platforms, SaaS tools and portals, built with React and Next.js for speed and scale.
API Development
RESTful and GraphQL APIs, third-party integrations, authentication systems, and backend architecture that handles growth.
Database Design
PostgreSQL schema design, data modelling, query optimisation, and migration strategies for production-grade applications.
CMS Integration
Headless CMS setups with Sanity, Contentful, or custom solutions, so your team can update content without touching code.
DevOps & Deployment
CI/CD pipelines, automated testing, monitoring, and deployment to Vercel, AWS, or your infrastructure of choice.
Performance Optimisation
Core Web Vitals, server-side rendering, code splitting, image optimisation. Every millisecond matters.
Our process
How we work
Technical discovery
We understand your requirements, evaluate existing systems, and make architecture decisions before writing a line of code.
Architecture & planning
Database schema, API design, component structure, deployment strategy. Everything planned and documented.
Iterative development
We build in sprints, deploying to staging frequently so you can see progress, give feedback, and stay in control.
Testing & QA
Automated tests, cross-browser testing, performance audits, and security reviews before anything goes live.
Launch & support
Production deployment, monitoring setup, documentation handover, and ongoing support if you need it.
Frequently asked
Questions we get asked
What technologies do you use?
Our primary stack is Next.js, React, TypeScript, Tailwind CSS, PostgreSQL, and Prisma. We deploy on Vercel or AWS depending on the project requirements.
Can you work with our existing codebase?
Yes. We regularly take over existing projects, auditing the code, fixing critical issues, and incrementally improving architecture. We'll give you an honest assessment of what you've got.
How do you handle project management?
You work directly with a senior developer, not a project manager. We use Linear for task tracking and Slack for communication. You'll always know what's happening.
Do you offer ongoing maintenance?
Yes, through our design retainer packages. We allocate dedicated hours each month for development, bug fixes, feature additions, and technical support.
What's the difference between a website and a web application?
A website presents information. A web application does something: user accounts, dashboards, payments, data processing. We build both, but our sweet spot is applications with real functionality.