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Website cost calculator
Get an instant estimate for your website, branding, or app project in Singapore. Real pricing based on the current market.
What are you building?
Select the type of project to get a cost estimate.
What affects website cost in Singapore
The honest answer to “how much does a website cost” is: it depends. But it depends on specific, measurable things, not vague agency hand-waving. The biggest cost drivers are design complexity (template vs custom vs bespoke), the number of unique page templates needed, whether you need a content management system, and the features your site requires.
A simple 5-page brochure site using a proven template can be delivered for SGD $2,000-$5,000. Add custom design, and you're looking at SGD $6,000-$18,000. Layer on e-commerce, user accounts, booking systems, or multi-language support, and costs climb accordingly, not because agencies inflate prices, but because each feature represents real design and development work.
Timeline is the other major factor. Standard delivery (8-12 weeks) is the most cost-effective. Fast-track delivery compresses the schedule to 4-6 weeks for a 25% premium, while rush delivery (2-3 weeks) typically adds 50% to cover the additional resources needed.
Freelancer vs agency vs in-house
| Freelancer | Mid-tier agency | Premium studio | |
|---|---|---|---|
| Hourly rate | $50-$120 | $120-$200 | $200-$350 |
| Project range | $2K-$10K | $8K-$35K | $15K-$80K+ |
| Best for | Simple sites, tight budgets | Growing businesses, reliable delivery | Brand-critical projects, complex builds |
| Risk | Availability, no backup | Process overhead | Higher investment |
All rates in SGD. Based on Singapore market research, February 2026.
Hidden costs to watch for
The build cost is only part of the picture. Budget for hosting (SGD $20-$100/month depending on traffic), domain registration ($15-$50/year), SSL certificates (often free with modern hosts like Vercel), and ongoing maintenance. Content creation is frequently underestimated, professional copywriting and photography can add SGD $2,000-$5,000 to a project.
SEO is the other line item most businesses forget. A site that nobody can find is a site that doesn't work. Budget for at least basic technical SEO setup during the build, and consider ongoing SEO investment of SGD $800-$2,500/month if organic search is a growth channel for your business.
Frequently asked
Common pricing questions
How much does a website cost in Singapore?
A simple template website starts from SGD $2,000-$5,000. Custom business websites typically range from SGD $6,000-$18,000, while e-commerce stores can cost SGD $5,000-$40,000+ depending on complexity. Web applications and mobile apps generally start from SGD $15,000.
Why is there such a big price range?
Website costs vary based on design complexity, number of pages, custom functionality, content management needs, third-party integrations, and timeline. A 5-page brochure site with a template is fundamentally different from a custom e-commerce platform with inventory management.
What is the difference between freelancer and agency pricing?
Freelancers typically charge SGD $50-$120/hr and are suited for simpler projects. Mid-tier agencies charge SGD $120-$200/hr and offer more reliability and breadth of services. Premium studios charge SGD $200-$350/hr for senior talent, strategic thinking, and brand-level quality.
Does a rush timeline really cost more?
Yes. Fast-track timelines (4-6 weeks vs the standard 8-12) typically add 25% to the project cost, while rush delivery (2-3 weeks) can add 50%. This covers the additional resources, overtime, and opportunity cost of reprioritising other work.
What ongoing costs should I budget for?
Beyond the initial build, budget for hosting (SGD $20-$100/month), domain renewal (SGD $15-$50/year), SSL certificate, content updates, security maintenance, and potentially SEO. A reasonable annual maintenance budget is 10-15% of the original build cost.