Engineering-led, for operators who need the numbers to move.
Principal Engineer. A decade shipping production systems across healthtech, pharmacy and retail. I bring in trusted specialists for brand, UX and frontend when a project needs them. Singapore-based.
Founder
Jack Evans
I’m a Principal Engineer with a decade of production experience across regulated healthtech, pharmacy and retail. Most recently Principal at LloydsDirect, where I embedded with the warehouse team, found a cost-reduction opportunity the business had de-prioritised, and shipped a working system in eight weeks. It saves £265,000 a month.
I started We Are Heylo in London in 2024. In 2026 I moved to Singapore. My wife is Singaporean and this is home now, not a posting. I lead every engagement directly. For brand design, UX and frontend work I bring in people I trust. You always deal with me.
Previously
How I work
I embed first
Every engagement starts inside your operation. I shadow the team, read the data, watch the workflow. The workflow costing you most is never where you'd guess from a discovery call.
You deal with me directly
No account managers. I lead every AI consulting and product engineering engagement. I bring in trusted specialists for brand, UX and frontend when a project needs them.
Ship in 4 to 8 weeks
Production systems, not slide decks. Phased pricing, fixed per phase, clean exit after each one. I hand-train the people who use what we ship, then measure what it moved.
£265k
Saved monthly at LloydsDirect
8 wks
Brief to production, LloydsDirect
10+
Years Principal-Engineer experience
The network
Specialists brought in for what they’re best at.
When a project needs brand design, UX, or frontend work, I bring in people I’ve worked with before and trust. No strangers, no juniors learning on your budget. Every specialist is brought in for a specific discipline they’re actually good at.
The engagement is still led by me. You still deal with me directly. The specialist work is co-ordinated, reviewed, and accountable to the same standards as the engineering.
Work with specialists we trust
Join the networkIf you’re a specialist in brand design, UX, development or copywriting and want to work on projects that actually ship, get in touch.