Website Redesign. Fintech
Website redesign for fintech companies that actually improves performance
We help fintech companies stand out with exceptional digital experiences. We redesign websites with purpose, not just a fresh coat of paint, but measurably better performance, higher conversions, and an experience your visitors actually enjoy. Data drives every decision.
Audit first, design second
Before we redesign anything, we audit what you've got. Analytics data, heatmaps, user behaviour, conversion funnels, page speed, SEO performance. We understand what's working and what isn't before making a single design decision. Some of the most impactful redesigns we've done involved keeping 70% of the existing site and dramatically improving the other 30%.
Seamless migration
A redesign should never cost you traffic. We handle the full migration with surgical precision. URL mapping, 301 redirects, content transfer, metadata preservation, structured data migration, and XML sitemap updates. We monitor Search Console closely during and after launch to catch any issues immediately.
Measurable improvement
Every redesign we deliver comes with before-and-after benchmarks. Page speed, Core Web Vitals, organic traffic, bounce rate, conversion rate, and time on site, all tracked and compared. If the new site doesn't outperform the old one, we haven't done our job.
Built for fintech companies
We understand the unique challenges facing fintech companies, the competitive landscape, the audience expectations, and the operational realities that shape digital decisions. Our work is tailored to your industry's specific needs, not adapted from a generic template. We've delivered results for businesses in your space, and we bring that experience to every project.
Singapore market data
Singapore Fintech website landscape
Tech stack breakdown
Common issues we see
- Slow initial load from heavy compliance and tracking scripts
- Complex onboarding flows with poor mobile UX
- Dense content with no visual hierarchy
- Outdated design patterns despite modern tech stacks
- Poor form validation and error handling in application flows
Our analysis
Singapore is the undisputed fintech capital of Southeast Asia, with MAS licensing driving a wave of new entrants every quarter. Yet most fintech websites are built for regulators, not customers, heavy on compliance language, light on user experience. The companies winning market share are those treating their website as a product, not a brochure.
Based on our audit of 87 fintech websites in Singapore. Last updated February 2026.
What's included
Everything you need, nothing you don't
Performance Audit
Comprehensive analysis of your current site, speed, SEO, UX, conversions, to identify what needs to change.
Conversion Analysis
Heatmap review, funnel analysis, and user behaviour data to pinpoint exactly where your site loses visitors.
Redesign & Development
Bespoke design and build on a modern stack, not just a reskin, but a ground-up improvement.
SEO Migration
URL mapping, redirect plans, metadata transfer, and post-launch monitoring to protect your organic traffic.
Content Strategy
Content audit, rewriting, and restructuring to improve both user experience and search engine performance.
Post-Launch Monitoring
30 days of active monitoring after launch, tracking performance, catching issues, and making adjustments.
Our process
How we work
Audit & benchmark
Comprehensive review of performance, SEO health, user behaviour, and conversion data.
Strategy & scope
Define what changes, what stays, and what the new site needs to achieve. Clear goals, clear metrics.
Design & build
Bespoke design, development, content migration, and thorough testing before anything goes live.
Migration & launch
Redirect implementation, DNS switchover, and a launch checklist that ensures nothing falls through the cracks.
Monitor & optimise
30 days of post-launch monitoring, performance tracking, and adjustment.
Frequently asked
Questions we get asked
Will I lose my SEO rankings?
Not if it's handled properly. We implement comprehensive redirects, preserve metadata, and monitor Search Console. Some fluctuation is normal, but rankings typically improve within 4–6 weeks.
How do you decide what needs to change?
Data. We audit analytics, heatmaps, user behaviour, and conversion funnels. We don't redesign for the sake of looking fresh, every change is backed by evidence.
How long does a redesign take?
Typically 10–16 weeks including audit, design, development, migration, and testing.
Can you work with our existing content?
Yes, though we often recommend restructuring or rewriting key pages. Poor content on a beautiful site still underperforms.
What if the new site doesn't perform better?
We set measurable targets upfront. If metrics haven't improved within 30 days, we investigate and resolve, it's included in scope.