Logo Design. SaaS
Logo design for SaaS companies that becomes your most valuable business asset
We help SaaS companies stand out with exceptional digital experiences. Your logo is the most recognised element of your brand. We design logos that are distinctive, versatile, and built to last, not trendy marks that need replacing in two years. From strategic brief to final file package, every logo we deliver is backed by research and refined until it's perfect.
More than a mark
A logo isn't just a pretty graphic, it's the visual shorthand for everything your business stands for. We design logos grounded in brand strategy, understanding your positioning, your audience, and your competitive landscape before sketching a single concept. The result is marks that communicate instantly and feel inevitable.
Versatility built in
Your logo needs to work at 16 pixels on a browser tab and 16 feet on a building sign. On white backgrounds and dark backgrounds. In full colour and single colour. We deliver responsive logo systems with primary marks, secondary variants, favicons, social avatars, and usage guidelines that ensure your logo looks sharp everywhere.
Craft that lasts
Trend-driven logos date fast. We focus on timeless design principles, clean geometry, balanced proportions, and distinctive forms that become more recognisable over time, not less. The best logos in the world are decades old. We design with that longevity in mind.
Built for SaaS companies
We understand the unique challenges facing SaaS companies, the competitive landscape, the audience expectations, and the operational realities that shape digital decisions. Our work is tailored to your industry's specific needs, not adapted from a generic template. We've delivered results for businesses in your space, and we bring that experience to every project.
What's included
Everything you need, nothing you don't
Logo Design
Primary logo, wordmark, monogram, and icon, a complete mark system that works across every application.
Responsive Variants
Horizontal, stacked, icon-only, and favicon versions so your logo adapts to any format or size.
Colour System
Primary and secondary colour palettes with HEX, RGB, CMYK, and Pantone specifications.
Typography Pairing
Complementary typeface recommendations for headings and body text that extend the logo's personality.
Usage Guidelines
Clear rules for spacing, sizing, placement, and what not to do, so your team uses the logo correctly.
File Package
Every format you need. SVG, PNG, EPS, PDF, organised and ready for print, digital, and everything in between.
Our process
How we work
Brand brief
We learn your business, your audience, your competitors, and the impression you want your logo to make.
Research & exploration
Competitive analysis, visual research, and initial sketching to explore directions and find the right territory.
Concept presentation
3–4 refined concepts presented with rationale. We explain why each direction works and where it positions you.
Refinement
Iterative refinement of the chosen direction until every curve, weight, and proportion is perfect.
Final delivery
Complete logo system with all variants, colours, typography, usage guidelines, and production-ready files.
Frequently asked
Questions we get asked
How much does logo design cost?
Logo design projects start from £3,000 for a focused logo and brand mark system. Full brand identity projects including logo, guidelines, and collateral start from £5,000.
How many concepts will I see?
We present 3–4 refined concepts, each with a clear strategic rationale. This isn't about volume, it's about quality and direction.
How long does logo design take?
A focused logo project takes 3–4 weeks. Full brand identity projects take 6–10 weeks.
What if I don't like any of the concepts?
In our experience, this is extremely rare because we align on strategic direction before designing. If it happens, we revisit the brief and explore new directions at no extra cost.
Do you do logo refreshes?
Yes. If your existing logo has equity but feels dated, we can evolve it, modernising the execution while preserving what makes it recognisable.