Influencer Marketing. Singapore
Influencer marketing in Singapore that actually moves the needle
Most influencer campaigns waste money on vanity metrics. We pair brands with creators who genuinely influence purchase decisions, build campaigns around measurable outcomes, and handle everything from talent sourcing to content production and performance reporting. No inflated follower counts. No guesswork. Just campaigns that convert.
Creator matching that goes beyond follower counts
Anyone can find an influencer with 100k followers. The hard part is finding one whose audience actually buys. We analyse audience demographics, engagement authenticity, content quality, and brand alignment before recommending a single creator. Our vetting process filters out inflated accounts, bot followers, and creators whose engagement doesn't translate to action. The result: partnerships where every dollar spent reaches people who are genuinely in-market for what you sell.
Full-funnel campaign strategy
Influencer marketing isn't just awareness. We design campaigns across the entire funnel: top-of-funnel creators for reach, mid-funnel content for consideration, and bottom-funnel creators who drive direct conversions. Each tier gets a different brief, different KPIs, and different content formats. A beauty brand might use macro creators for brand awareness on Instagram, micro creators for authentic product reviews on TikTok, and UGC creators for performance ad creative. Every piece has a purpose.
Content that works harder than a single post
The biggest waste in influencer marketing is paying $5,000 for a single Instagram story that disappears in 24 hours. We negotiate usage rights upfront so every piece of creator content can be repurposed across paid ads, email campaigns, landing pages, and organic social. One creator shoot can produce 15+ assets. We also brief creators to produce content in formats that work as paid social creative, because the best-performing ads in 2026 look like organic creator content, not polished brand ads.
Transparent performance tracking
We track what matters: cost per acquisition, return on ad spend, conversion rate by creator, and incremental revenue driven by each campaign. Every client gets a live dashboard showing exactly how each creator is performing. No hiding behind impressions and reach metrics. If a creator isn't delivering, we reallocate budget to those who are. This data-driven approach means campaigns get more efficient every month, not less.
Why Singapore
Singapore's fast-moving market demands digital experiences that earn trust instantly. With our studio in Singapore, we bring global design standards with local market understanding, from bilingual considerations to mobile-first expectations in one of the world's most connected cities.
What's included
Everything you need, nothing you don't
Creator Sourcing & Vetting
Audience analysis, engagement auditing, brand alignment scoring and rate negotiation. We find the right creators and handle the deal.
Campaign Strategy
Full-funnel campaign design with clear KPIs, content calendars, and platform-specific approaches for TikTok, Instagram, YouTube and LinkedIn.
Content Production
Creative briefs, shoot coordination, content review and approval workflows. Quality content delivered on time, every time.
Paid Amplification
Creator content repurposed as paid social ads. Spark ads on TikTok, branded content ads on Instagram, and whitelisted creator handles for maximum reach.
Performance Reporting
Real-time dashboards tracking CPA, ROAS, engagement quality, and revenue attribution by creator and campaign.
Ongoing Management
Relationship management, contract negotiation, payment processing, and long-term ambassador programme development.
Our process
How we work
Brand audit
We analyse your brand, audience, competitors, and existing social presence to define the influencer strategy that fits.
Creator shortlisting
Vetted creator recommendations with audience data, rate cards, and content examples. You approve before we reach out.
Campaign briefing
Detailed creative briefs, content formats, key messages, and deliverables agreed with each creator.
Content production
Creators produce content. We review, request revisions, and ensure everything meets brand standards before publishing.
Launch & optimisation
Content goes live. We monitor performance, amplify top performers with paid spend, and provide weekly reporting.
Frequently asked
Questions we get asked
How much does influencer marketing cost?
Campaign budgets typically range from $3,000 to $30,000+ per month depending on creator tier and volume. Micro influencer campaigns can start from $3,000/month. We recommend a minimum 3-month commitment to see meaningful results.
Which platforms do you cover?
TikTok, Instagram, YouTube, and LinkedIn. We recommend platform mix based on your target audience. For B2C brands in Singapore, TikTok and Instagram typically deliver the best ROI. For B2B, LinkedIn creator partnerships are increasingly effective.
How do you measure influencer marketing ROI?
We track cost per acquisition, return on ad spend, conversion rates by creator, and incremental revenue. Every campaign gets a live performance dashboard. We don't hide behind vanity metrics like impressions and reach.
Do you work with micro influencers?
Yes, and they often deliver better ROI than macro creators. Micro influencers (5k-50k followers) typically have higher engagement rates and more trusted relationships with their audience. We build campaigns that combine micro and macro creators strategically.
Can creator content be used in paid ads?
Yes, we negotiate usage rights upfront so all creator content can be repurposed as paid social creative. Creator-style ads consistently outperform polished brand ads on TikTok and Instagram.