Ecommerce. Restaurants. London
Ecommerce for restaurants and hospitality in London that turns browsers into buyers
We help restaurants and hospitality in London stand out. We design and build online stores that convert, not just look pretty. From Shopify to fully custom builds, every element is optimised for speed, SEO, and the one metric that matters: revenue.
Built to sell
An ecommerce site has one job: generate revenue. Every design decision we make is filtered through that lens. Product page layouts that reduce hesitation. Checkout flows with the minimum possible friction. Search and filtering that actually works. Upsell and cross-sell opportunities placed where customers are already primed to buy.
Platform flexibility
Shopify for most. WooCommerce when WordPress makes sense. Fully custom when your business has outgrown platforms. We don't have a religious allegiance to any platform, we recommend what's right for your scale, your team's technical ability, and your growth ambitions.
Speed is revenue
Every 100ms of load time improvement increases conversion by 1%. We obsess over ecommerce performance, optimised images, lazy loading, edge caching, minimal JavaScript, and server-side rendering for product pages. Your store loads fast on any device, any connection.
Built for restaurants and hospitality
We understand the unique challenges facing restaurants and hospitality, the competitive landscape, the audience expectations, and the operational realities that shape digital decisions. Our work is tailored to your industry's specific needs, not adapted from a generic template.
Why London
London is one of the most competitive business environments in the world. Our London studio creates digital experiences that cut through the noise, working with ambitious businesses across the capital who refuse to settle for generic.
Singapore market data
Singapore Restaurants website landscape
Tech stack breakdown
Common issues we see
- No mobile optimisation despite 78% mobile traffic
- Menus as non-searchable PDF downloads
- Missing Google Business integration and local SEO
- Outdated design with Flash-era aesthetics
- No online reservation or ordering functionality
Our analysis
Singapore's F&B scene is one of the most competitive in the world, but restaurant websites are among the weakest we audit. Most rely entirely on delivery platforms and social media, leaving their owned digital presence as an afterthought. With GrabFood and Deliveroo taking 30%+ commission, restaurants investing in direct ordering through well-designed websites are reclaiming significant margin.
Based on our audit of 96 restaurants websites in Singapore. Last updated February 2026.
What's included
Everything you need, nothing you don't
Shopify Development
Custom Shopify themes, app integrations, and Shopify Plus implementations for growing brands and high-volume stores.
Custom Ecommerce
Bespoke online stores built with Next.js and headless commerce when your business needs exceed platform limitations.
Checkout Optimisation
Streamlined checkout flows, payment integration, trust signals, and friction reduction to maximise your conversion rate.
Product Management
Inventory systems, variant management, filtering, and search functionality that scales with your catalogue.
SEO for Ecommerce
Product schema markup, category page optimisation, technical SEO, and content strategy to drive organic traffic.
Analytics & Tracking
Ecommerce tracking, conversion funnels, A/B testing setup, and dashboards so you know exactly what's driving revenue.
Our process
How we work
Commercial audit
We review your current setup, analyse competitors, and identify the biggest opportunities to increase revenue.
UX & conversion design
User journeys, wireframes, and high-fidelity designs focused on reducing friction and increasing average order value.
Development & integration
Store build, payment processing, inventory management, shipping integrations, and email marketing connections.
Testing & optimisation
Cross-device testing, checkout flow testing, speed optimisation, and pre-launch quality assurance.
Launch & growth
Go-live support, analytics setup, and a post-launch optimisation roadmap to continuously improve performance.
Frequently asked
Questions we get asked
Shopify or custom build?
Shopify is the right choice for 80% of ecommerce businesses. Custom builds make sense when you have complex product configurations, unique checkout requirements, or need deep integration with existing systems.
Can you migrate my existing store?
Yes. We handle full store migrations, products, customers, orders, SEO redirects, and design.
Do you do ongoing ecommerce support?
Yes, through our retainer packages. We provide ongoing design, development, and conversion optimisation.
How do you improve conversion rates?
UX design improvements, checkout flow optimisation, page speed improvements, trust signal placement, and data-driven A/B testing.
Can you integrate with my existing systems?
Almost certainly. We've integrated with most major ERPs, CRMs, shipping providers, and payment processors.