Brand Identity. SaaS
Brand identity for SaaS companies that makes your business impossible to ignore
We help SaaS companies stand out with exceptional digital experiences. We design brand identities that go beyond a logo, complete visual systems that communicate who you are, what you stand for, and why you're different. Strategy-led, meticulously crafted, and built to work across every touchpoint.
Identity is a system, not a logo
A logo is one component of your brand identity. We build the full system, logo, typography, colour palette, graphic devices, photography direction, iconography, and comprehensive guidelines that ensure consistency across every application. When someone encounters your brand, on your website, in a presentation, on social media, on a business card, they should feel the same thing every time.
Grounded in strategy
We don't design identities based on what looks nice. We design based on where you need to be positioned, who you're speaking to, and what makes you genuinely different. The strategy phase defines the verbal and visual territory before we push a single pixel. The result is an identity that feels inevitable, not arbitrary.
Documented for your team
The best brand identity in the world is useless if your team can't apply it consistently. We deliver comprehensive brand guidelines that cover every use case, dos and don'ts, application examples, tone of voice, and templates your team can actually use. Your brand stays consistent whether we're involved or not.
Built for SaaS companies
We understand the unique challenges facing SaaS companies, the competitive landscape, the audience expectations, and the operational realities that shape digital decisions. Our work is tailored to your industry's specific needs, not adapted from a generic template. We've delivered results for businesses in your space, and we bring that experience to every project.
What's included
Everything you need, nothing you don't
Brand Strategy
Positioning, audience definition, competitive analysis, and brand architecture that gives your identity strategic foundations.
Logo & Mark System
Primary logo, responsive variants, favicon, and monogram, a flexible mark system for every context.
Visual Language
Colour palettes, typography, graphic devices, photography direction, and iconography that form a cohesive visual system.
Brand Guidelines
Comprehensive documentation covering every application, with clear rules and real-world examples your team can follow.
Brand Collateral
Business cards, stationery, presentation templates, social media templates, the starter kit that brings your identity to life.
Digital Application
Your brand identity applied to web, app, and social media, ensuring consistency from physical to digital.
Our process
How we work
Discovery & research
Stakeholder interviews, audience research, competitive analysis, and brand audit to inform the strategic brief.
Brand strategy
Positioning, personality, voice, and visual direction, the strategic framework that guides every design decision.
Identity design
Logo concepts, visual system exploration, and iterative refinement based on strategic direction.
System build
Full identity system, every component designed, documented, and tested across real applications.
Guidelines & handover
Comprehensive brand guidelines, asset packages, and a handover session to set your team up for success.
Frequently asked
Questions we get asked
What's included in a brand identity project?
Strategy, logo system, colour palette, typography, graphic devices, photography direction, brand guidelines, and a starter collateral set. The exact scope depends on your needs.
How long does a brand identity project take?
Typically 6–10 weeks from discovery to delivery. Complex projects with multiple sub-brands may take longer.
How much does brand identity design cost?
Brand identity projects start from £5,000 for focused identity work and range to £20,000+ for comprehensive strategy-through-delivery projects.
Can you refresh an existing brand identity?
Yes. Brand refreshes are common, we evolve what's working and redesign what isn't, preserving brand equity while modernising the system.
What's the difference between branding and brand identity?
Branding is the overall perception of your business. Brand identity is the visual and verbal system you use to shape that perception, logo, colours, typography, voice, guidelines.